She began her career as an art director at D’Adda, Lorenzini, Vigorelli and BBDO. She continued her path at 1861United, where in 2008 she took on the role of Creative Director. Following the merger with the Grey network, in 2019 she became Head of the Creative Department. Since January 2021 she has held the position of Executive Creative Director at DLVBBDO.
Over the course of her career, she has collaborated with numerous national and international brands, including Eon, Porsche, OVS, Beiersdorf, Subito, Fater, BMW, MINI, Henkel, Bayer, Pirelli, Campari, Cinzano, Yamaha, Lexus, Costa Crociere, Ikea, Sky, Breil, Vodafone, Volvo, Regina, Polaroid Eyewear, and Mediaset.
Her work has been recognized with major national and international awards, including Cannes Lions, Epica, Eurobest, the New York Film Festival, and ADCI. She has also served as a juror at prestigious creativity festivals and, from 2008 to 2011, was a board member of ADCI.