FRANCESCO SCARPELLI
Screenwriter / Art Director

Francesco Scarpelli began his career in advertising, cinema, and digital communication in 1998, standing out as a Concept Designer, Senior Copywriter, Screenwriter, and Creative Producer. Since 2011, he has been working at Viralbeat, contributing to the development of concepts for advertising and communication campaigns.
Between 1997 and 2003, he served as Creative Partner at McCann Erickson, collaborating with major clients such as Motorola, L’Oréal, and Coca-Cola. From 2004 to 2010, he worked at Ogilvy, contributing to successful campaigns for brands like Alfa Romeo, Armani, Nestlé, and Castrol / BP.
In the field of film and television, Scarpelli worked as Head Writer for the feature film Fame Chimica, nominated at the David di Donatello in 2004, and wrote the film Fuori Vena, selected in 2005 at the Locarno Film Festival.
From 2010 to 2015, he collaborated with QVC, one of the leading TV shopping platforms in Italy. In 2018, he oversaw the creative production of the Israeli feature film My Little Family.
Currently, Francesco Scarpelli shares his experience by teaching at the Istituto Europeo di Design in Milan and at the Accademia Cinematografica Michelangelo Antonioni in Busto Arsizio.