He is a copywriter, creative director, and strategist. He began his career in 1983, working in international agencies in roles of increasing responsibility, eventually becoming an executive creative director and strategist.
Since 2006, he has been active at Cookies & Partners, where he develops innovative communication projects and research on the social role of marketing.
Between 2011 and 2016, he served two terms as President of the Art Directors Club Italiano, contributing to the promotion of design culture and the debate on the social impact of communication.
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