After graduating in Advertising Techniques at the University for Foreigners of Perugia, he began working for Angelo Buonumori at the Thema ADV agency in Perugia. Following this experience, he moved to Milan to learn advertising communication from leading figures such as Dave Morris, Till Neuburg, Giuseppe Mastromatteo, Giovanni Pagano, Stefano Longoni, and Giandomenico Puglisi.
In 2007 he joined D’Adda, Lorenzini, Vigorelli BBDO, and the following year he moved to the Rome office led by Luca Scotto di Carlo and Gianpietro Vigorelli to work on projects for Mercedes and Smart. In 2009 he returned to the Milan office, then led by Federico Pepe and Stefania Siani.
He is currently Associate Creative Director at DLVBBDO. He has worked on national and international advertising campaigns for Bayer, Telecom Italia, PepsiCo, Mars Food, Marionnaud Parfumeries, Wall Street English, CheBanca!, Amadori, Braun, Safilo Group, Dash, Gillette, Purina Cargill, Yamaha, ActionAid, and P&G Brands.
He is an expert in brand design, corporate identity, and communication identity. He has received national and international awards from the Art Directors Club Italiano, D&AD in London, and the Cristal Festival.